Consider you have created a personal website with some useful information for others to see. This website will be useful only if other people visit your website. How to make other people visit your site. This article discusses about how to promote your site.
How can you make your website address known to everybody. To your friends and relatives it is possible to tell your website address directly to them. You may even distribute notices in your town. But how to tell your website address to the whole world. This is where the Search Engines come in handy.
Almost everyone uses Search engines to search for information or products in the Internet. Then the search engine will display a list of website results based on the searched keyword. If your website is in this result returned by search engines then people will visit your website from around the world.
There are at present billions of websites today. In each website there will be atleast ten pages. Some websites will have many pages. So the website you create is just one of these so many websites.
Therefore when the search engine returns results, if your website is not listed in the first four pages of the results then chances of people visiting your site is less. So you have to create your site such that it appears in the first four pages of the search engine results. For this you need to optimize your website for search Engines. This is called SEO (Search Engine Optimization). To learn SEO techniques, first you need to understand how search engines operator.
How does Search Engines identify and index your website.
Search engines use programs such as Spider, Web Crawlerm Robo, Bot etc for finding and indexing websites. These programs will keep searching for new websites and read the content of the pages in the websites and understand what these pages are about and index those pages accordingly.
It may take some time for the search engines to find your website. If you cannot wait for the search engines to find you then you can tell the search engines about your website and the search engines will send its spider program to crawl your site and index your pages based on their content.
Use of Meta tags in your web pages is one of the most easiest and effective method to tell search engines about your webpage and its content. Those who know HTML language will know about HTML Tags. If you are not familiar with thest tags then below are some tips on using meta tags in your web pages
How to use Meta tags?
The meta tags contain attributes such as 'Name', and 'Description'. The Name attribute can take values such as 'Description' or 'Keywords'. While the 'Description' attribute will have details about keywords and description.
Assume that you do Real estate business and you have created a webpage regarding this. The tips given below will explain how you can effectively use the Meta tags in your webpage.
<META NAME=Description Content="Singapore Flat Sales, Flat at Singapore in reasonable price, the best flat seller in Singapore, Most reliable Flat seller in Singapore, CDMA approved flats in Singapore, Individual Luxury Duplex Bungalows in Singapore, Luxury Type Independent House in Singapore, Uniquely Designed House in Singapore, Independent House designed by experienced Architect">
As you can see the description tag uses the most relevant keywords of your webpage and describes the content of the page for search engines to describe your webpage in search results and also for indexing.
<META NAME=Keywords Content='' Flats, Houses, Bungalows, Chennai''>
The keywords meta tag is to list the keywords in your webpage.
You can add your website for search engines to crawl your site. For this you need to submit your site details to search engines. Some of the most popular search engines are Google, Yahoo and MSN. You can use the links given below to submit your website.
Yahoo: http://submit.search.yahoo.com/free/request
Google: www.google.com/addurl.html
MSN: http://submit.bcentral.com/msnsubmit.htm
Other than search engines, you can also submit your site to directories such as DMOZ and Yahoo directory. You can visit www.dmoz.org to list your site under appropriate directory.
You can also generate money from your website. Now the easiest and hottest internet marketing method is by using google adsense.
4 comments:
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